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Factors affecting effective community participation in maternal and newborn health programme planning, implementation and quality of care interventions
BMC Pregnancy and Childbirth volume 17, Article number: 268 (2017)
Community participation in in health programme planning, implementation and quality improvement was recently recommended in guidelines to improve use of skilled care during pregnancy, childbirth and the postnatal period for women and newborns. How to implement community participation effectively remains unclear. In this article we explore different factors.
We conducted a secondary analysis, using the Supporting the Use of Research Evidence framework, of effectiveness studies identified through systematic literature reviews of two community participation interventions; quality improvement of maternity care services; and maternal and newborn health programme planning and implementation.
Community participation ranged from outreach educational activities to communities being full partners in decision-making. In general, implementation considerations were underreported. Key facilitators of community participation included supportive policy and funding environments where communities see women’s health as a collective responsibility; linkages with a functioning health system e.g. via stakeholder committees; intercultural sensitivity; and a focus on interventions to strengthen community capacity to support health. Levels of participation and participatory approaches often changed over the life of programmes as community and health services capacity to interact developed.
Implementation requires careful consideration of the context: previous experience with participation, who will be involved, gender norms, and the timeframe for implementation. Relevant stakeholders must be actively involved, particularly those often excluded from decision making. Current limited evidence suggests that the vision of community participation as a process and the presence of a focus to strengthen community capacity to participate and to improve health may be a key factor for long term success;
Community participation in health is: ‘a process whereby people, both individually and in groups, exercise their right to play an active and direct role in the development of appropriate health services, in ensuring the conditions for sustained better health and in supporting the empowerment of community to help development’ p.10 . Involving communities in assessing their own needs and in developing strategies to meet those needs can increase intervention ownership and sustainability, while responsiveness to community needs in planning and implementation of health programmes can help improve health equity, service delivery, and uptake of care [2,3,4]. Various reviews and World Health Organization (WHO) Guidelines have highlighted the importance of community participation for improved health [5,6,7,8,9].
The WHO commissioned systematic reviews of health promotion interventions involving community participation. We performed a secondary analysis on two of them here : 1) quality improvement of maternity care services where community members participate in processes to review the quality of health services either as informants or as partners with health providers in planning and implementation to improve quality; and 2) maternal and newborn health programme planning and implementation, where community members are involved in planning, designing, implementing and monitoring strategies and interventions. Based on these reviews, community participation in quality improvement and in health programme planning and implementation is now recommended by WHO to improve use of skilled care during pregnancy, childbirth and the postnatal period for women and newborns, increase the timely use of facility care for obstetric and newborn complications and improve maternal and newborn health . In addition to the available evidence on the impact of participation, it is also important to understand which factors influence implementation of community participation interventions for maternal and newborn health. This article addresses this question, exploring stakeholder perspectives and experiences of the two community participation interventions, and identifying barriers and facilitators to successful implementation.
We analysed the studies included in systematic reviews of published and unpublished grey literature used to inform WHO health promotion guidelines for maternal and newborn health . The methods for the review are described in the WHO document.
The systematic reviews included articles published between 2000 and 2012 initially identified from a systematic mapping of maternal health research in low- and middle-income countries . Studies included RCTs as well as any other study design that included at least one data collection point prior to the intervention and one during or after the intervention. Studies reporting qualitative data were included. The systematic reviews themselves are not the topic of this paper.
We extracted data from 16 studies that could shed light on factors influencing implementation using an adapted ‘SURE (Supporting the Use of Research Evidence) framework’ . The framework includes a comprehensive list of barriers and facilitators to implementing health systems interventions including stakeholder knowledge and attitudes, health service delivery factors, and social and political considerations. Starting from the categories within the broad SURE framework the authors identified further, specific themes of interest from the primary empirical data presented in the included articles and from the author discussion and conclusions from those articles.
Description of included studies
Table 1 shows characteristics of included studies. 16 papers reported on 13 separate programmes: seven in Asia (India N = 1; Bangladesh N = 1; Pakistan N = 2; Nepal N = 1; China N = 1, Indonesia N = 1), three in East Africa (Tanzania N = 1; Uganda N = 1; Kenya N = 1) and three in Latin America (Peru N = 2; Honduras N = 1). Implementation approaches for community participation varied. They included forming stakeholder committees [13,14,15,16,17,18,19,20,21], mobilizing communities to take action [14, 22,23,24,25], community based monitoring of health outcomes or services [17,18,19, 25, 26], community outreach activities to increase awareness of health issues [13, 16, 27] and facilitating stakeholder dialogues [19, 28]. Many of the studies were complex, multiple intervention programmes that combined community participation with health system strengthening and some also combined multiple approaches to participation. There was no consistent definition of ‘community’ and some studies did not define ‘community’ at all.
Community participation did not always fit neatly into one category, ranging from communities being the recipients of health messages to high level engagement where community members and groups played active roles in decision-making, planning and implementation . In six programmes, community members participated at different levels at different points during the intervention [17, 18, 22, 23, 25, 26, 28]. Communities were involved in designing programmes from the beginning in only two cases [19,20,21]; in four programmes, communities provided input on interventions [25,26,27,28]; and in seven, programme teams designed the programme and chose the interventions. The communities were then asked to adapt and implement them [13,14,15,16,17,18, 22,23,24]. Women participated at lower levels than men in many of the studies, [13, 14, 17, 18], however, one study focused exclusively on women’s participation .
Implementation barriers and facilitators
We identified five categories of implementation barriers and facilitators reported by the studies: 1) the extent to which there was an enabling and supportive environment or not; 2) the nature of community capacity; 3) health system factors; 4) features of the interface between community and health services; and, 5) intercultural competence and sensitivity of the programmes.
The findings across the two interventions were very similar so in this analysis we discuss them together. However, Tables 2 and 3 provide the reader with specific details about which factors were reported in each study.
Enabling and not-so-enabling environments
The Millennium Development Goals triggered supportive maternal and newborn health policies and political commitment at the highest levels of government in many countries which changed the overall context for these programmes. Community participation interventions in Bangladesh, India, Peru, China, and Indonesia were implemented in the context of new government schemes and approaches to upgrade services and make them more accessible and affordable [16,17,18, 24, 25, 27]. For example, through the National Rural Health Mission, the Indian government introduced subsidies and incentives to make services more accessible and affordable for pregnant women and their families . In China, a rural health insurance scheme was introduced which allowed local officials to decide on which services would be covered. This, in turn, created opportunities for programme participants to advocate for more accessible services for women . At the district and village levels, NGOs involved in establishing health committees with the India Local Initiatives Programme characterised the urban environment as highly politicized with disputes that interrupted progress. The study also reported that politicians did not collaborate with the programme when they saw no benefit for themselves .
Cultural norms of collective responsibility helped communities to plan and work together to address barriers to accessing quality care. In Indonesia, the SIAGA social mobilization project intentionally built on the traditional value of collective help (gotong royong) as the foundation for their “alert community” campaign. This aimed at motivating people to establish life-saving systems in their villages (transport, emergency funds, blood) . In Tanzania, one study showed how community members initially perceived women’s health as the responsibility of individuals and were not inclined to work together to address barriers to service use [22, 23]. As the programme evolved, however, the study authors report that community awareness grew: both about the nature of the challenges and how they could help by working together. Over time, the members of the community began to value collective responsibility and action [22, 23]. The communities where this shift in norms occurred were also reportedly more likely to sustain their efforts to improve health and maintain mechanisms such as transport systems compared with those that remained focused on individual responsibility .
Studies reported many facilitating and inhibiting factors related to community capacity development, both generally in terms of community leadership, governance and management, and more specifically in relation to health knowledge, skills and abilities. Many programmes worked with committees and stakeholder groups that helped facilitate the participation process. In Bangladesh and Kenya, lack of transparency in decision-making and management of resources led to the committees dissolving and compromised the trust necessary for villagers to work together successfully [17,18,19]. Bhutta, et al. (2011) observed that leadership transitions were a challenge to implementation; trust and relationship building had to begin again with each new leader . Eight of the studies noted the value of multiple organizations at multiple levels working in partnership, recognizing that improving maternal and child health would require participation and support of many stakeholders [15,16,17,18, 22,23,24, 27]. The majority of studies reviewed that worked with committees reported that committees were most successful when their purpose and individual roles and responsibilities within the committees were clear . Strong and stable community leadership was highlighted as a key facilitator to effective implementation in six studies [15, 17, 18, 22, 23, 26]. While many of the studies opted to involve leaders and influential people in quality improvement stakeholder committees and groups, some authors emphasized the importance of ensuring representation for those who often did not have a voice in community planning and implementation. They underscored the importance of providing opportunities for women and young people to develop and exercise leadership skills and have a forum for their participation on issues that clearly and directly affect and interest them [16, 17, 19, 25, 26]. In general, studies reported value in having regular meetings to monitor progress, adapt strategies as necessary and solve problems [17,18,19, 25, 26].
A key factor influencing implementation in most studies included whether interventions helped communities address the issues that affected them. Some programmes were designed with this aim in mind; for example, the youth participation programme in Nepal and the Gender and Health Equity Network in China helped groups of socially marginalised people learn how to influence decision-making on health policy making and practice [20, 21, 27]. In Uganda, the programme “encouraged communities to be more involved with the state of health service provision and strengthened their capacity to hold their local health providers to account for performance” . In other studies this type of process occurred not by design, but serendipity: the community mobilization study in India, for instance, relied on the programme’s community organizers to act as intermediaries between communities and health services as part of the intervention which in turn increased community willingness and ability to hold health workers accountable for services . Studies that did not include elements of community capacity development ran into implementation challenges. For example, several studies describe how community, facility and government stakeholders needed time to develop ways of planning and working together which did not always fit programme timelines [15, 19,20,21,22,23, 27]. Sometimes communities had limited understanding of how to interpret and manage health data, which hindered effectiveness of community based monitoring [17,18,19].
Health system factors
Limitations within health systems were highlighted in many studies. For instance, five studies highlighted the importance to health facilities of having accurate data on population health, health services and case studies of maternal deaths and “near-misses” to improve quality and planning within services, as well as to share with the broader community to raise awareness about health priorities and to monitor progress over time [15, 17,18,19, 25, 26]. Yet, incomplete and inconsistent data at health facilities made it difficult to plan effectively, and also made it hard for programmes to assess the effects of changes they had made [17, 19, 28]. Resource constraints also presented challenges to effective implementation [14, 14, 17, 18, 20, 21]. Two studies reported that having trained staff in health facilities and upgrading the quality of care helped facilitate work with communities [13, 14]. A persistent challenge in many health programmes that was also evident in the studies reviewed here was a weak, irregular and ineffective supervision system for healthcare staff . Barbey (2001) indicates that health system leadership at the district and facility levels is key to quality improvement efforts .
Interface between community and health services
Communities and health services may face challenges in coming together to plan and implement programmes. Some communities had limited access to facilities because of distance, difficult terrain and lack of funds for transport, while health service providers may face problems trying to reach communities and supervise community health workers [16, 18, 19]. Poor communication and lack of financial and technical resources on both sides (public health sector and community) can limit communities’ and service providers’ ability to meet, which can limit the effectiveness of such partnerships in improving healthcare [19, 22, 23].
Several studies reported that joint assessments between healthcare providers and members of the community helped improve quality by providing valuable information to feed into priority setting and identify opportunities and challenges [19, 27, 28]. Community health workers, volunteers, and NGOs play important roles in linking communities with health systems by facilitating dialogue, providing health education and services through community outreach, collecting health and community data, and by drawing on existing relationships which help them understand the local context and priorities [13,14,15, 17,18,19, 22, 23, 25, 28]. Sometimes, however, volunteers were expected to take on too many tasks and thus could not complete all of them well . Barbey et al. (2001) advise that facilitators be well-trained in facilitation, coaching and training skills .
Intercultural competence and sensitivity of the programmes
Culturally-appropriate materials in local languages are needed that are suitable for a range of literacy and numeracy skills for programmes where community members participate in analysis of health data as a basis for decision-making and action [14, 15, 17, 18, 24, 28]. Programmes in Indonesia, India and Nepal highlighted the importance of programme personnel understanding and working to mobilize social networks in culturally-sensitive ways to bring about changes in social norms [20, 21, 24, 25]. A gender roles analysis study in China advocated a gender rights focus as a way to help raise community awareness about inequities in women’s access to services and other opportunities, making the case for women’s participation in bottom up planning processes in resource-poor settings where women’s status is low to better inform decision-makers about women’s needs and views .
Women’s low status appears to have influenced how community priorities were set, how decisions were made at the household level, and also influenced women’s level of participation. Gender inequity manifested in different ways in different places. For instance, in Peru, Quechua women were discriminated against and treated poorly by health services staff. Ongoing local conflict also affected their sense of security and limited access to health facilities . Similarly, in India husbands were reluctant to participate in maternal health interventions, describing maternal health as a “women’s issue.” Study authors reported, “It was clear that efforts to make husbands more supportive questioned deep-rooted norms and beliefs, and met with considerable resistance; consequently, husbands were slow to change their views.” . The studies in Bangladesh showed how women suffered from violence in multiple settings: at home, in communities and in health services [17, 18].
Benefits and harms
Reported benefits of community involvement in monitoring health data and quality included increased accountability of the health system to the community. Studies also reported reduced absenteeism [25, 26], reduced drug stock-outs [19, 26], reduced waiting time , better examination procedures , improved facility infrastructure and equipment [19, 25, 27] and reduced use of untrained providers  as well as generally improved quality of care [17, 18]. Other cited benefits included policies and actions that reflected and addressed women’s needs .
At community level reported benefits included improved abilities of individuals, groups and communities in governance of programmes [15, 17, 19, 25, 26], management, planning and using data for group decision-making [13, 19,20,21,22,23, 25, 26], obtaining and managing resources [15, 17, 19,20,21,22,23,24], facilitating group processes to include new voices [20,21,22,23, 25,26,27,28], monitoring and evaluation, conflict management, and problem-solving [17, 18, 20, 21, 24,25,26]. In addition, participation interventions helped community members improve their knowledge and skills about maternal and newborn health, which enabled them to carry out specific health related tasks or functions [13, 14, 17, 18, 22, 23]. Two studies suggested that community capacity development can also help sustain improvements in health [20, 23].
Most studies did not report on specific harms. In a study from Peru, the authors noted that it was important to attend to both the personal needs of community members as well as ensure adequate medical quality . In addition, increased empowerment of young people in Nepal sometimes led to conflict when it challenged existing social norms [20, 21].
Stakeholder perspectives and experiences
The quality improvement studies provided very limited information on stakeholder perspectives. Stakeholder dialogue in developing culturally-acceptable childbirth services in Peru was reported to have helped create mutual understanding between communities and service providers and the new services developed as a result were hailed as a success locally . A study in India  using community mobilization and monitoring noted: “Community leaders reported that as a result of direct interaction with government officials on problems faced by health providers and the women themselves, there was more openness among officials to resolving issues and a greater willingness to accept feedback from the community” p14 . Women in the same study said there was more community support for pregnancy-related care. Interventions at family level found approaching mothers-in-law helpful, as they were more receptive to community organizers than husbands .
Studies on community participation in planning and implementation of health programmes reported positive experiences of programme participants, although they reported few details. Stakeholder committees in Bangladesh were reported to be generally acceptable, with the strongest committees recognizing they could apply their strengthened problem-solving skills to other issues beyond health, and saying that they appreciated programme staff assistance in how they motivated committees to come up with their own solutions . Members of committees in India and Kenya were reported to appreciate having a better understanding of their own roles and responsibilities, for instance in the decision making process for resource allocation and financial management [15, 19]. In Nepal, where young people participated to try to improve reproductive health, ‘community members and, in particular, young people, felt a strong enough sense of ownership over the project to demand accountability from the implementation team. By the end of the project, young people were leading many of the intervention activities, with the implementation team acting only as facilitators’ [20, 21]. Study authors reported that community outreach through dissemination of health messages by health promotion groups or committees was widely accepted in Peru and China [18, 27]. Health providers in Peru reportedly said that families became more knowledgeable about maternal and child health danger signs, and of how to care for children with diarrhoea . Four studies [14, 24,25,26] did not report any stakeholder perspectives or experiences, including whether or not the intervention was acceptable to them.
Linking implementation factors to health outcomes
The designs of the original studies, along with the complexity of the integrated multi-component interventions and the different approaches to community participation, make it difficult to link specific implementation strategies to specific outcomes [7, 8]. The studies themselves attribute the following positive outcomes to participation strategies: increased community awareness of danger signs and complications [15, 16, 24]; an increase in appropriate care-seeking [12, 14,15,16,17,18,19,20,21,22,23, 25, 26, 30]; improved transport to services, either through financial support being made available after community meetings, or because of increased awareness through educational materials, or broader programme activities [15, 16, 20,21,22,23,24]; and creating a process for community members to use health data to identify and address barriers to survival [15,16,17,18,19, 23, 25].
Rifkin argues that approaching community participation as a process rather than an intervention influences how the effect of community participation should be evaluated . Process evaluations were not usually documented in the studies included here, a finding which is in line with previous reviews [8, 9]. For studies where communities played more active roles, particularly in planning and implementing health programmes [19,20,21, 25,26,27], rather than more passive roles as recipients of community outreach [13, 14, 16], development of community capacity to address programme challenges and barriers and increase programme ownership was a key factor, whether or not this was an intended programme goal. Strengthened abilities of community members and groups to plan and implement programme-related activities acquired through experience and training can be applied beyond the programme, enhancing community participation in broader civil society in the immediate and longer term [22, 23, 25, 26]. However, the Nepal youth study suggests that strengthening a community’s capacity to work together effectively without paying careful attention to developing specific health-related knowledge and skills may not result in the desired improvement of specific health outcomes, at least in the short term (presumably in a context in which community level health related knowledge and skills are not well developed) [26, 27]. Strengthened capacity can lead to shifts in the balance of power through partnerships or coalitions between different groups (for example through stakeholder committees) or increased skills, education and confidence of members who become empowered to tackle their own problems (for example through community-based monitoring and increased accountability) [5, 31,32,33,34].
Our findings are limited by the following: a relatively small number of studies met the inclusion criteria for the original WHO reviews of effectiveness; there is little detail in these studies about stakeholder perspectives and the context and conditions in which programmes were implemented. Most studies did not report on their definition of ‘community’ and it is unclear whether they had operational definitions or were working with implicit understandings such as a rough geographical definition. The way community is defined has programmatic implications in terms of organization, leadership, representation, governance and decision-making processes, particularly when programme implementers choose to work with existing structures and organizations and so clearly influences the process of community participation. Lack of clear definitions of who comprises ‘community’ suggests a lack of focus in the implementation, which could be problematic – for instance if the intervention amplifies already-heard voices at the expense of marginalised groups.
Across studies there was limited discussion about why the programmes chose the approaches they implemented and the extent to which these approaches seemed to work, or needed to be adjusted during the programme. Authors provided very little information on the process of participation, what motivated different community members to participate, and how their participation contributed to successful outcomes. They also did not discuss certain key details that could inform implementation of programmes in the future, for instance, which theoretical or pedagogical approach(es) they used, the particular roles that community and programme team members played in the learning process or how these roles may or may not have changed over time as community capacity grew and environmental conditions changed. Most authors did not report on how programme team members developed their own capacity to design, facilitate and support these processes and how relationships and personalities influenced effectiveness during implementation.
There is an urgent need for better qualitative data to be collected in future studies to ensure that dynamics and processes are captured to inform future participation programs [4, 7]. Documenting, evaluating and reporting on highly complex and dynamic community participation approaches using conventional evaluation methods and designs with the rigor required to establish a strong evidence base may be difficult for implementers who may lack relevant resources and expertise. Conventional quantitative and qualitative evaluation methods supplemented by systems thinking [35, 36], complexity aware monitoring , realist evaluation and other methods  may provide greater insight into how these processes work in different contexts and conditions, but such evaluation methods require adequate resources and staff to be done thoroughly.
While the conclusions from the secondary analysis presented here are necessarily tentative, a key element of successful health programme interventions through community participation appears to be the extent to which community, facility and government stakeholders develop their capacity to work effectively together to design, manage, and monitor health programmes as well as their health-related knowledge and skills. We identified the following factors to consider when supporting community participation programmes:
Enabling or not-so-enabling environment – the extent to which political will, community awareness and sentiment, policies and available resources are supportive of maternal and newborn health and community participation;
Community leadership and governance characterized by stability and strength of local leadership, the extent to which marginalized voices are represented in decision-making and whether and how to work with existing structures;
Community management capacity to leverage and manage resources, use data for decision-making and for planning, monitoring, and accountability;
Community and health system capacity to interact including the roles and relationships that community health workers, NGOs and others can play to link communities and health systems, and the use of regularly scheduled effective processes that use key questions to drive constructive dialogue; and,
Intercultural sensitivity/competence that acknowledges, respects and builds on existing local beliefs and practices, considers gender rights and roles, understands social networks and norms, uses local languages and materials accessible to the range of literacy and numeracy skills within the programme context.
While some facilitating and inhibiting factors identified in this secondary analysis may be beyond the control or influence of a particular programme, it may be helpful for programme designers and implementers to be aware of them and the possible implications they may have for implementation and results. For example, working in a setting in which there is a very low level of trust among members of the community is likely to require a great deal more time and effort spent on building trust before meaningful engagement in joint programme planning can take place.
Better understanding of how best to support community participation processes to improve maternal and newborn health is essential, particularly methods of investigating adequately the effects of different programmes in what are inevitably complex and dynamic social settings.
Maternal death surveillance and response
Maternal and newborn health
- SURE :
Supporting the Use of Research Evidence
World Health Organization
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This paper draws from an initial report produced by Lisa Howard-Grabman for the World Health Organization. We would like to gratefully acknowledge the contributions of the participants of the WHO Technical Consultation on Health Promotion Interventions for Maternal and Newborn Health that took place between 15 and 17 of July 2014 at WHO headquarters in Geneva, for discussing the preliminary outcomes of the systematic reviews and for their contributions to the first version of the report.
The study was funded by the WHO Department of Maternal, Newborn, Child, and Adolescent Health through a grant received from the Norwegian Agency for Development Cooperation.
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Howard-Grabman, L., Miltenburg, A.S., Marston, C. et al. Factors affecting effective community participation in maternal and newborn health programme planning, implementation and quality of care interventions. BMC Pregnancy Childbirth 17, 268 (2017) doi:10.1186/s12884-017-1443-0
- Community participation
- Maternal and newborn health
- Quality improvement
- Health programme planning and implementation