Table 2 Midwifery demographics
From: The perfect birth: a content analysis of midwives’ posts about birth on Instagram
UK | USA | NZ | Aus | |||||
|---|---|---|---|---|---|---|---|---|
Mean Number of Followers | 50,489 | 130,836 | 5736 | 36,837 | ||||
Total Number of all-time Posts | 551 | 1731 | 839 | 1279 | ||||
Ethnicity of Account holder | ||||||||
White | 4 | 80% | 4 | 80% | 5 | 100% | 5 | 100% |
Black | 0 | 0% | 1 | 20% | 0 | 0% | 0 | 0% |
Other Minority Ethnic | 1 | 20% | 0 | 0% | 0 | 0% | 0 | 0% |
Account holders with associated businesses | 4 | 80% | 5 | 100% | 3 | 60% | 5 | 100% |
Antenatal and/or Postnatal Education Classes | 4 | 80% | 5 | 100% | 3 | 60% | 5 | 100% |
Yoga/Fitness | 1 | 20% | 1 | 20% | 0 | 0% | 0 | 0% |
Book/E-Book | 2 | 40% | 1 | 20% | 0 | 0% | 1 | 20% |
Resources for healthcare professionals | 1 | 20% | 1 | 20% | 0 | 0% | 0 | 0% |
Private Midwifery Care* | 0 | 0% | 2 | 40% | 1 | 20% | 1 | 20% |