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Table 1 Summary of initial categories and codes

From: Reducing risks for infant mortality in the Midlands, UK: a qualitative study identifying areas for improvement in the delivery of key public health messages in the perinatal period

Categories

Sub categories

Codes

Basic knowledge

Basic life support knowledge

Lack of knowledge - life support

Previous knowledge - life support

Breastfeeding benefits knowledge

Artificial feed misperceptions

Breastfeeding - change of perception

Breastfeeding - lack of knowledge (general)

Challenges of knowledge gained through online groups

Did not know about weaning

Did not understand benefits for all babies, not only neonatal

Doubts, worries and misinformation

Feeding from the breast perceptions vs. expressing

Knowledge gaps - when baby is hungry/full, positioning

Lack of support and information on feeding from medical staff

Practical and emotional support with breastfeeding/expressing

Cultural practices, beliefs and myths

Breastfeeding cultural practice

If baby gets jaundice, put them by the window

Rocking baby on feet

Sterilising goes against their beliefs

Swaddling to straighten babies bodies

Using pillow to avoid baby getting a flat head

Whiskey on dummy

ICON knowledge

Cry it out method

ICON - Lack of knowledge

Products and safety

sleep pods/nests

blankets/pillows

milk preparation machines

Safe sleep knowledge

Basic safe sleep knowledge

Co-sleeping

Lack of information about multiple sleep options

Safe sleep - lack of knowledge

Smoking knowledge and perceptions

Did not like vaping

Did not realise difference between vaping and smoking

Need support to quit smoking

Surprised that vaping is classed as non-smoker

Understanding the importance of smoke/vape-free home

Success stories

 

Positive feedback/success stories

Providing reassurance/refresher

Training challenges and opportunities

 

Additional support to quit smoking

Breastfeeding – reaching mothers earlier and community follow-up

Extend programme to all parents/carers beyond neonatal

Improve awareness among healthcare staff of STORK

Inclusion and reaching dads and other carers

Language barriers - multi-language content and visual aids

Need for counselling/mental health training for staff

Staffing shortages and impacts of COVID-19

Unreliable Wi-Fi connection