Table 1 Vignette Topics and Questions with the Corresponding Theoretical Constructs
From: Insights on exclusive breastfeeding norms in Kinshasa: findings from a qualitative study
Vignette topic | Construct measured | Description of the construct | Vignette question used to measure the construct |
|---|---|---|---|
1. Empirical expectations regarding exclusive breastfeeding | Empirical expectations (descriptive norms) | What participants think others do, believe that most people do, or have seen most people do | What would most 15–24-year-old FTMs in Marie’s situation do in this situation? Would they give the newborn water in addition to breastmilk? |
2. Normative expectations regarding exclusive breastfeeding | Normative expectations (injunctive norms) | What participants think others believe they ought to do | What would Cathy and most other FTMs expect Marie to do in this situation? |
3. Positive and negative sanctions related to exclusive breastfeeding | Sanctions | Participants opinion of the consequences experienced as a result of deviating from the norm | If Marie decided that in spite of what Cathy says she would exclusively breastfeed her baby for the first 6 months, what would Cathy and most other FTMs who are 15–24 years old say about Marie’s decision? |
4. Influence of social network | Conditional preferences | Whether normative expectations regarding breastfeeding matter or whether people’s preferences are conditional on social expectations | Would the opinions and reactions of her friends make Marie change her mind about practicing exclusive breastfeeding for 6 months? |