Table 2 Themes, sub-themes, and codes resulting from the data analysis

1. Factors influencing the choice of transport

Quality of transport

• Affordability

• Transport network

• Safety of the transport

• Waiting for time travel

• Cost of travel

• Ambulance system

• Waiting mothers’ shelters

2. Telecommunication and network systems

Network coverage

• Mobile phone ownership

3. Community perceptions of the feasibility of the RoadMApp

Positive perceptions of the intervention

• Reducing maternal delays

• Travel for referrals

• Lower travel costs

Wicked problems (economically difficult problems)

• Poor economy

• Poor road infrastructure