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Table 2 Overview of the results

From: Preferences of women with a vulnerable health status towards nudging for adequate pregnancy preparation as investment in health of future generations: a qualitative study

Themes

Outcomes

ɳ

Summary

Usefulness the app as integral information source

App deemed useful

10/12

• Integral source of information is very welcome

• Amount of available information is overwhelming

• Available information is scattered

App deemed not useful

2/12

• Prefer to follow own rules

Permissibility & effects of rewards

Rewards deemed permissible

12/12

• Rewards form additional source of motivation

Doubts on permissibility

2/12

• Rewards for healthy behaviour might feel uneasy

Rewards deemed effective

11/12

• Rewards may spike increased interest in the app

• Earning points feels like a game/challenge

Doubts on effectiveness

3/12

• Persons who use the app are already motivated

Wishes for content of the app

Desired information

-

• Nutrition, exercise, preconception period, fertility

• Effects of (abstaining from) tobacco/alcohol/drugs

• Rationale behind the given advice

• Information on pregnancy and postpartum period

Desired features

-

• User friendly dashboard

• Personalised advice

• In-app communication with peers

Preferences rewards & allocation system

Desired rewards

-

• Baby products, books, sportswear, pregnancy vitamins, luxury goods, healthy food

System of allocation

Points

5/12

• Freedom to choose when/how to spend points

Goals

3/12

• Saving points lacks an endpoint

Barriers

Anticipated barriers

-

• Payment for the app (≥ €0,01)

• Asking healthcare provider for access

• Not considering themselves part of the target group

Not considered barriers

-

• Stigmatisation

• Shame