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Table 4 Focus group themes and sub themes

From: Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan

Research question

Sub themes

Reasons underlying non-use of the clean delivery kits

Lack of trust in new products

Need to pay separate charge of kit

Reluctance to adapt new practice due to no previous difficulty without CDK

Reasons underlying usage

Effective way of spreading information and creating awareness regarding clean delivery kits

Ease of storage as clean delivery kits had all useful items in a single packet

Clean delivery kit was available at accessible stores and at affordable price

Response of birth attendants

No objection from birth attendants towards the clean delivery kits

Inconsistent promotion of kits has been a problem for the birth attendants previously