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Table 1 Socio demographic characteristics of study subjects

From: Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan

 

Retrospective control arm n = 603

Prospective intervention arm n = 568

P-value

Age of woman in years (mean ± SD)

27.5 ± 5.4

26.8 ± 5.1

0.022

Parity (mean ± SD)

n = 603 3.7 ± 2.5

n = 566 2.8. ± 2

 < 0.001

Woman’s education status

n = 603

n = 568

0.454

No education

478 (79.2%)

426 (75.0%)

 

Up till Primary

93 (13.8%)

95 (16.7%)

 

More than primary

42 (6.9%)

47 (8.3%)

 

Husband’s education status 

n = 601

n = 568

 

No education

404 (67.2%)

380 (67.2%)

 

Up till Primary

108 (18.0%)

111 (19.5%)

0.639

More than primary

91 (15.1%)

77 (13.5%)

 

Husband’s occupation

n = 601

n = 568

 < 0.001

Fisherman

281 (46.6%)

288 (50.7%)

 

Shopkeeper

98 (16.3%)

62 (10.9%)

 

Vendor

61 (10.1%)

43 (7.6%)

 

Hospital worker

46 (7.6%)

2 (0.4%)

 

Unemployed

17 (2.8%)

12 (2.1%)