Evaluation of a breastfeeding promotion film among a racially minoritized sample

Blackman, Kacie C. A.; Slama, Derek S.; Pickering, Trevor A.; Russell, Aqueelah; Valentine, Wenonah; Merchant, Meridith A.; Saetermoe, Carrie

doi:10.1186/s12884-022-04607-0

Table 5 Qualitative responses

From: Evaluation of a breastfeeding promotion film among a racially minoritized sample

New Concepts Learned	Example Quotes
Lactation Support	“How much extra support the Black community needs to normalize and destigmatize breastfeeding.”
Lactation Support	“I was most surprised about how difficult it is to get information or assistance, even for women who really want to breastfeed.”
Professionalism and Medical professionals	“How unprofessional and unsupportive doctors can be about breastfeeding.”
Lactation Profession Education	“New requirements were added for IBCLC which can definitely be a barrier for lactation educators of color.”
White privilege/Systemic	“How the midwife was treated when she opened her own birth center. I shouldn’t be surprised, but as a white person I’m often not aware of when or how these things happen. Which is why I came today, to learn.”
	“Culturally breastfeeding is seen as a white privilege.”
	“Breastfeeding support stems from systemic barriers.”
Health Statistics	“I knew some of the statistics but to hear all of them listed and to hear them coming from Black sisters was just so powerful and spoke loud and clear on so many levels.”
Body Awareness	“I learned that skin to skin can introduce and prompt breastfeeding.”
Supportive Environment Themes
Breastfeeding as a Norm	“Unspoken. Where breastfeeding is the norm and other topics are conversed, such as business, traveling, daily routines, etc. life goes on.”
Availability and Ambience of Lactation Space	“Every building has a mother’s room…a low lit, climate controlled room with a clean bed or sofa, with the sounds of trickling water or white noise, to comfortably feed my baby.”
Community Awareness, Providing Assistance, or Encouragement	“One where people encourage you to breastfeed and help accommodate your breastfeeding needs.”
Community Awareness, Providing Assistance, or Encouragement	“Having open conversations about the benefits of breastmilk and honestly just them seeing me openly breastfeed and the development of my daughter.”
Additional Support	“Meal train.”
Additional Support	“Job that gives me space and time to pump. Paid parental leave.”
Access to Affordable Postpartum Classes	“…Ongoing support groups for postpartum care (health professionals; peers)”
Male Support	“…Men who proudly brag about the women in their lives breastfeeding.”
Support from Those Not Interested in Personally Breastfeeding	“…Those who are not interested gain insight and knowledge on breastfeeding and ways to be supportive.”

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