Table 2 Characteristics of main informational sources used
TV | Internet | Doctors / Clinics | |
|---|---|---|---|
Advantages | * Wide Reach - All Ages * Trusted * Creates Motivation / Concern | * Immediately Available * Lots of Information | * Personal Support * Trusted * Actionable |
Barriers | * Limited Information * Time dependent | * Validity / Trust * Scary - No personal support | * Not immediately available |
Function | Exposure | Research | Guidance |