Table 1 Framework with themes from the end of step 2, step 5, and with final themes

1. Anti-stretch mark product chosen

1. Prevention of stretch marks and anti-stretch mark product choice

1. Preventing stretch marks and choice of anti-stretch mark product

2. Influences on decision or choice of product

2. Influences on product choice

2. Who knows best?

3. Confidence in chosen/planned product

3. Influences on trial participation or not

3. Influencers: Current trial participation

4. Influences on trial participation

4. Influences on future trial participation

4. Influencers: Future trial participation

5. Influences on future trial participation

6. Influences on future anti- stretch mark product purchases

7. Stretch marks in pregnancy

8.Other