Table 5 Overview of the themes of sub-themes derived from the qualitative analysis
Themes | Sub-themes |
|---|---|
Implementation of the embedding model | Initiation and “buy in” |
Communication across services | |
The Resource Leader role | |
Staff training | |
Promotion and distribution of, and engagement with, the resources | Baby Buddy app awareness |
Baby Express magazine distribution | |
From Bump to Breastfeeding DVD awareness | |
Fit with care pathways | Integration into practice |
Complementing usual care | |
Perceptions of the resources | Limited appeal for some women |
Reliable and evidence-based | |
Visual appeal and readability | |
Neutrality and non-judgement |