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Table 1 COM-B domains (based on Michie et al., 2014)

From: Understanding health behaviour in pregnancy and infant feeding intentions in low-income women from the UK through qualitative visual methods and application to the COM-B (Capability, Opportunity, Motivation-Behaviour) model

 

Domain

Examples

Capability

Physical

Skills, strength, stamina

Psychological

Knowledge, confidence, memory

Opportunity

Social

Social norms, interpersonal influences

Environmental

Resources, physical environment

Motivation

Automatic

Impulses, desires, addiction

Reflective

Beliefs, intentions