Table 1 List of voice messages and their topics

1

Cord Care: Taking care of the umbilical cord to prevent infection

Spoken by: Fictional Doctor (male voice)

Day 3

Hey this is Midwife Sophea again calling from the Baby Care Village advice hotline!

This is sad, but do you know that in Kampong Chhnang, baby death is about twice as high as the rest of the Cambodia?

Together we need to change this. Here are some danger signs to watch out for:

If your baby has difficulty breathing, convulses, has a fever, gets diarrhea, develops pus in its eye, or red blisters on the body, you should take your baby to the health center immediately.

Don’t delay. Every second counts and waiting to go can be the difference between your baby’s life and death.

2

Exclusive Breastfeeding: Defined as breast milk alone is enough until baby is six months old, do not give even water or tea.

Spoken by: Fictional Village Health Volunteer who is also a mother (female voice)

Day 7

3

Effective Breastfeeding: Correct positioning and attachment

Spoken by: Fictional Midwife (female voice)

Day 11

4

Danger Signs: Go to seek care immediately if baby is bleeding, has continual diarrhoea, develops pus or red blisters

Spoken by: Fictional Midwife (female voice)

Day 15

5

Postnatal Care: ensuring mothers take post-partum iron and folate supplementation, reminder to get first vaccination for the baby

Spoken by: Fictional Doctor (male voice)

Day 19

6

Avoid Bad Behaviours: Do not smoke or drink alcohol when looking after baby

Spoken by: Fictional Village Chief (male voice)

Day 23

7

Keeping the baby warm: Baby should not be too hot or too cold. Mothers should not do ‘roasting’ – a traditional practice of sleeping in a sauna room

Spoken by: Fictional Elderly Grandmother (female voice)

Day 28

ALL

At the end of each message, there is a catch phrase: ‘If you notice something wrong with your baby, take him/her to the local health facility right away’.

ALL