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Table 3 Bivariate results of effect of level of campaign exposure on outcomes

From: “Love me, parents!”: impact evaluation of a national social and behavioral change communication campaign on maternal health outcomes in Tanzania

 

No sources (n = 1112)

One Source (n = 304)

Two Sources (n = 102)

Three Sources (n = 55)

Four Sources (n = 46)

Five or more Sources (n = 88)

Birth Plan

Mean (SD)

 

 Prenatal

3.92 (1.53)

4.15 (1.65)

4.93 (1.17)a

4.35 (1.63)

5.07 (0.96)b

4.56 (1.54)b

 Postnatal

4.67 (1.69)

4.77 (1.64)

4.56 (1.76)

4.95 (1.47)

4.97 (1.63)

5.02 (1.36)

Timing of first ANC visit

Mean Weeks (SD)

      

 Prenatal

17.11 (5.70)

17.55 (5.89)

15.23 (5.27)e

16.68 (5.43)

20.14 (5.42)e

15.49 (5.81)

 Postnatal

16.91 (5.15)

15.58 (5.94)b

16.98 (4.82)

17.90 (6.40)

16.65 (5.94)

15.85 (5.09)

Number of ANC visits

Mean (SD)

      

 Prenatal

2.30 (1.25)

2.19 (1.15)

2.61 (1.13)

2.29 (1.03)

2.47 (1.46)

2.38 (1.29)

 Postnatal

2.66 (1.32)

2.93 (1.43)b

2.81 (1.29)

3.00 (1.38)

2.87 (1.41)

3.29 (1.82)b

Health facility deliveryc

% (n for exposure category)

      
 

 Postnatal

83.6 (574)

85.4 (137)

89.8 (59)

95.2 (21)

96.8 (31)

91.8 (49)

Prenatal HIV testing

Self

% (n for exposure category)

82.4 (534)

81.4 (167)

88.6 (44)

82.4 (34)

80.0 (15)

89.5 (38)

With partnerd

% (n for exposure category)

47.6 (534)

52.7 (167)

52.3 (44)

55.9 (34)

53.3 (15)

57.9 (38)

  1. a Statistically significant difference between number of source exposures versus no source exposure at p < .001
  2. b Statistically significant difference between number of source exposures versus no source exposure at p ≤ .01
  3. c Statistically significant difference between number of source exposures versus no source exposure at p < .01
  4. d Chi square was not statistically significant
  5. e Statistically significant difference between number of source exposures versus no source exposure at p ≤ .05