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Table 2 Sources of intervention exposure

From: “Love me, parents!”: impact evaluation of a national social and behavioral change communication campaign on maternal health outcomes in Tanzania

Intervention Material

n(%) (total n = 600)

radio

500 (83.3%)

brochure

224 (37.3%)

poster

137 (22.8%)

television

123 (20.5%)

billboard

89 (14.8%)

banner

60 (10.0%)

tire cover

45 (7.5%)

sticker

56 (93.0%)

SMS

53 (8.8%)

t-shirt

42 (7.0%)

newspaper

28 (4.7%)

magazine

30 (5.3%)

bag

23 (3.8%)

community event

20 (3.3%)

blog

4 (0.7%)

other

346 (5.7%)

  1. Note: More than one source of exposure possible