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Table 2 Exposure to the PLM campaign and the utilisation of maternal health care services (logistic model) (n = 3439)

From: The impact of a community driven mass media campaign on the utilisation of maternal health care services in rural Malawi

Outcome variables OR (95 % CI) p-value AOR (95 % CI) p-value
Used contraceptives       
 No (Rc) 1.00      
 Yes 1.72 (1.43–2.07) <0.001* 1.61 (1.32–1.96) <0.001*
Utilised antenatal care services       
 No (Rc) 1.00      
 Yes 2.90 (1.65–5.10) <0.001* 2.62 (1.45–4.73) 0.001
Slept under bed-net       
 No (Rc) 1.00      
 Yes 1.88 (1.59–2.22) <0.001* 1.65 (1.39–1.97) <0.001*
Delivered at a health facility       
 No (Rc) 1.00      
 Yes 1.17 (0.91–1.51) 0.209** 1.11 (0.85–145) 0.44**
Utilised postnatal care services       
 No (Rc) 1.00      
 Yes 1.64 (1.35–1.99) <0.001* 1.59 (1.29–1.95) <0.001*
  1. OR Odds ratio
  2. AOR Adjusted odds ratio
  3. CI Confidence interval
  4. Rc Reference category
  5. *Significant (p < 0.05)
  6. **Not significant (p > 0.05)