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Table 1 Characteristics of the participants and bivariate results (n = 3439)

From: The impact of a community driven mass media campaign on the utilisation of maternal health care services in rural Malawi

Variable

n (%)

Exposure to PLM program

p-value

 

No (%)

Yes (%)

Total

3439

(100.0)

1349

(39.2)

2090

(60.8)

 

Age (years)

       

 15–19

224

(6.5)

102

(45.5)

122

(54.5)

<0.003*

 20–29

1628

(47.3)

590

(36.2)

1038

(63.8)

 

 30–39

1183

(34.4)

480

(40.6)

703

(59.4)

 

 40–49

404

(11.8)

177

(43.8)

227

(56.2)

 

Education

       

 None

529

(15.4)

261

(49.3)

268

(50.7)

<0.001*

 Primary school

2463

(71.6)

964

(39.1)

1499

(60.9)

 

 Secondary school

447

(13.0)

124

(27.7)

323

(72.3)

 

Marital status

       

 Never married

99

(2.9)

53

(53.5)

46

(46.5)

<0.001*

 Currently married

3094

(90.0)

1180

(38.1)

1, 914

(61.9)

 

 Formerly married

246

(7.2)

116

(47.1)

130

(52.9)

 

Occupation

       

 Farmers

2559

(74.4)

1033

(40.4)

1526

(59.6)

<0.001*

 Self employed

514

(15.0)

159

(30.9)

355

(69.1)

 

 Casual worker

273

(7.9)

119

(43.6)

154

(56.4)

 

 Others

93

(2.7)

38

(40.9)

55

(59.1)

 

Women’s group member

       

 No

2341

(68.1)

1090

(46.6)

1251

(53.4)

<0.001*

 Yes

1098

(31.9)

259

(23.6)

839

(76.4)

 

Used contraceptives

       

 No

529

(15.4)

267

(50.5)

262

(49.5)

<0.001*

 Yes

2910

(84.6)

1082

(37.2)

1828

(62.8)

 

Utilised antenatal health care services

       

 No

54

(1.6)

35

(64.8)

19

(35.2)

<0.001*

 Yes

3385

(98.4)

1314

(38.8)

2071

(61.2)

 

Sleeping under bed-nets during pregnancy

       

 No

710

(20.6)

365

(51.4)

345

(48.6)

<0.001*

 Yes

2729

(79.4)

984

(36.1)

1745

(63.9)

 

Delivered at health facility

       

 No

271

(7.9)

116

(42.8)

155

(57.2)

0.209**

 Yes

3168

(92.1)

1233

(38.9)

1935

(61.1)

 

Utilised postnatal health care services

       

 No

469

(13.6)

233

(49.7)

236

(50.3)

<0.001*

 Yes

2970

(86.4)

1116

(37.6)

1854

(62.4)

 
  1. PLM phukusi la moyo
  2. *Significant (p < 0.05); **Not significant (p > 0.05)