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Table 2 Characteristics of included articles

From: Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Source

URL

Format

Title

Reader comments, n

Article stance

BBC

http://www.bbc.co.uk/news/health-24900650

Article

“Breastfeeding mothers offered £200 in shop vouchers”

1121

Mixed

BBC

http://www.bbc.co.uk/news/health-24908678

Article

“Breastfeeding vouchers: Midwives and health visitors verify claims”

0

Mixed

Daily Mail

http://www.dailymail.co.uk/news/article-2501812/Mothers-200-incentive-breastfeed--Poundstretcher-vouchers-Critics-claim-scheme-form-bribery.html

Article

“Mothers to get a £200 incentive to breastfeed…in Poundstretcher vouchers: critics claim scheme is form of bribery"

759

Mixed

Daily Mail

http://www.dailymail.co.uk/news/article-2507269/New-mothers-NOT-paid-breastfeed-Nick-Clegg-says-insists-controversial-voucher-scheme-government-policy.html

Follow-Up Article

“New mothers will not be paid to breastfeed, Nick Clegg says as he insists controversial voucher scheme is not government policy!”

58

Mixed

Guardian

http://www.theguardian.com/lifeandstyle/2013/nov/12/researchers-offer-shopping-vouchers-breastfeed#start-of-comments

Article

“Researchers to offer shopping vouchers to mothers who breastfeed”

330

Mixed

Guardian

http://www.theguardian.com/commentisfree/2013/nov/12/worst-breastfeeding-initiative-shopping-vouchers?INTCMP=ILCNETTXT3487

Editorial

“The worst breastfeeding initiative I’ve ever come across”

546

Negative

Guardian

http://www.theguardian.com/commentisfree/2013/nov/20/not-ashamed-giving-mothers-incentives-breastfeed

Editorial

“No, we’re not ashamed about giving mothers financial incentives to breastfeed”

140

Positive

Independent

http://www.independent.co.uk/life-style/health-and-families/health-news/the-nanny-state-mothers-could-be-paid-to-breastfeed-their-babies-8933503.html

Article

“The nanny state? Mothers could be given shopping vouchers for breastfeeding their babies”

0

Mixed

Independent

http://www.independent.co.uk/voices/comment/vouchers-for-mothers-who-breastfeed-isnt-there-enough-breastmongering-in-the-world-already-8934923.html

Editorial

“Vouchers for mothers who breastfeed: isn’t there enough breast-mongering in the world already?”

9

Negative

Independent

http://www.independent.co.uk/voices/comment/offering-poorer-mothers-200-to-breastfeed-is-barmy-middleclass-lactivism-8935416.html

Editorial

“Offering poorer mothers £200 to breastfeed is barmy, middle-class lactivism”

97

Negative

Sun

http://www.thesun.co.uk/sol/homepage/woman/5259728/Sun-Agony-Aunt-Vouchers-for-breastfeeding-are-an-insult-to-mothers.html

Editorial

“Vouchers for breastfeeding are an insult to mums fund health visitors not token gestures”

3

Negative

Telegraph

http://www.telegraph.co.uk/health/healthnews/10442290/New-mothers-bribed-to-breastfeed-by-NHS-with-200-shopping-vouchers.html

Article

“New mothers ‘bribed to breastfeed’ by NHS with £200 shopping vouchers”

268

Mixed

Telegraph

http://www.telegraph.co.uk/health/10443233/Mothers-might-not-breastfeed-after-taking-200-NHS-bribe-MP-warns.html

Editorial

“Mothers might not breastfeed after taking £200 NHS bribe, MP warns”

42

Mixed