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Table 1 Recruitment strategies as reported by the women in Edmonton and Calgary

From: The most effective strategy for recruiting a pregnancy cohort: a tale of two cities

City Edmonton Calgary
Strategy Number (%) Number (%)
172/1200 (14) 1028/1200 (86)
Recruitment in medical offices by physicians and office staff 35 (22.0) 276 (33.6)
Recruitment at medical/ultrasound clinics by APrON staff 4 (2.5) 180 (21.9)
Poster/Pamphlet in medical offices, ultrasound clinics, play group etc. 19 (12.0) 108 (13.2)
Word of mouth from participants; family or friends who are not participants, or from a university employee 37 (23.3) 48 (5.9)
Media – newspaper, magazine 12 (7.5) 7 (0.9)
Media – TV, radio 20 (12.6) 19 (2.3)
Internet – list servers (Health Notes) and others 20 (12.6) 1 (0.1)
Internet – APrON website 9 (5.7) 12 (1.5)
Other 3 (1.9) 170 (20.7)*
Total 159 (100) 821 (100)
  1. Women reported on the one method they identified as responsible for recruiting them into the APrON project.
  2. *Other for Calgary includes the following: Pregnancy/Nutrition Class: 23 (2.8); Baby Fairs: 13 (1.6).
  3. Media Public Service Announcement (unpaid media): 5 (0.6); Other: 115 (14.0).