Table 1 Reasons for wanting to quit smoking during pregnancy

Concern for Baby

Being pregnant and concerned about the possible consequences of smoking on the baby

Feeling pressured

Internal Pressure. Experiencing guilt for smoking while pregnant and feeling pressure from self not to do so

External Pressure. Experiencing pressure from others not to smoke

Financial issues

Expense of smoking. Not affording to smoke and wanting to save money

Financial Incentives. Wanting to get the vouchers

Concern for self

Concern about the illnesses and physical damage (including damage to appearance) caused by smoking, about consequences on existing health problems (e.g. asthma) and wanting to increase energy levels

Concern for existing children

Being concerned about the consequences of smoking on the health of existing children, wanting to reduce the possibility of them becoming smokers because of exposure to smoking, and wanting to avoid causing children distress due to personal smoking-related health problems